"The Top 8 Reasons People Fail
In a Home Business"
1: They Are as Green as Grass
This is a business of marketing and promotion pursu ed by people who have no idea
how to market or promote. This is a business of leadership and ownership pursu ed
by people who have never l ed or own ed...
Let's be honest, NO ONE succe eds in a brand new career/occupation at their first
time up to bat. During you're first 12 months+ in this industry, you are just getting
your feet wet and learning the ropes. Coming to the table with wild expectations of
hitting a homerun is irresponsible. You gotta "EARN IT."
You've got to practice, and you've got to fail over and over and over again until you
learn what works and what doesn't. Every time you fail to accomplish what you
want ed, but got back up again and kept going, YOU WON because that is the ONLY
difference between those who make it in this industry and those who don't. ALL of
the big guys start ed out as little guys and each of them fail ed their way to the top
again and again until they finally "got it."
I could have quit $20,000 and five years ago. I could have bought furniture and
new clothes instead of leads, books, and tapes. I could have mov ed up the corporate
ladder instead of waiting tables. I could have kept the $3,000 bike I won two
championships on instead of pawning it to start another business in this industry.
Most other people would have, but I didn't, and that is exactly why they are there
and I am here...
Have the patience and belief to get what you want, and never quit until you get
it.
2: They Could Pass for an Al Bundy Look Alike
Working at home is not easy. There are many temptations constantly competing for
your attention: your family, your favorite TV show, food, chores, etc.
You come home from work, and your old routine is there waiting for you... Tempting
you to give up and give in to m ediocrity.
Just picture Al Bundy and you will get my drift...
A network marketing business is easy to start; therefore, it is also easy to quit.
Having the discipline to come home and go to work again, this time for yourself
instead of your boss, is simply a matter of desire and sch eduling the tasks which
ne ed to be done.
The difference between knowing what to do and doing it is whether or not you
sch edule it.
Sch eduling your activities each day is a critical step to reaching your goal because
success only becomes real through the habitual application of correct
knowl edge.
The Carnegie Formula for Success:
In the early 1900s, just as Andrew Carnegie was building his fortune, a man came
into his office offering to sell his services as a consultant. Carnegie was suspect
whether a man unknown to him could offer intellectual information worth paying for.
The consultant, believing so fully that he possess ed information of great value to
Carnegie made him a bold offer. He told Carnegie that if he would just give him 15
minutes, he would provide, at no charge whatsoever, information that would multiply
his (Carnegie's) fortune now and every day thereafter. But he held this single
stipulation:
If Carnegie decid ed to use the information and in doing so, found it to be
worthwhile, he must promise to send whatever he determin ed to be an
appropriate payment to the consultant. Carnegie agre ed to hear the man out,
so he promptly told the secret that I'm sharing with you here.
Each night before retiring, take out a small piece of paper and thereon write six
things that you can and must accomplish tomorrow that will bring greatest value to
your business.
After listing the six things, write a number by each one - one through six - indicating
priority.
Upon rising the next morning, gather the piece of paper and set imm ediately to work
doing the first thing until it is complet ed, then move on to number two, three, and so
on.
Complete each task in order. Do not allow anything to distract or r edirect your
efforts until every task on the small piece of paper is complet ed. (Once these things
are done you may work as you please on projects of importance as you decide.)
Repeat this process each night and every day until it becomes your habit.
Teach this same process to all your main people. Instruct them, likewise, to repeat
the process until it becomes habit. Then, they should teach it to their main people
When finish ed, he thank ed Mr. Carnegie for his time, gather ed his things and left.
After a few weeks of using the method, Carnegie was so impress ed with his own
productiveness and effectiveness that he sent the man a check for $25,000
(conservatively, that amount would equal $1,000,000 today).
Carnegie develop ed the habit completely, then set about to teach it to his main
people. Productivity, moral, attitude and profitability from this singe, simple activity
was so remarkable that he continu ed to use the process the rest of his life and
consider ed it to be among the most valuable advice he ever receiv ed.
3: The Magical Mail Box Syndrome
Many times people come into this industry with an ATM mentality. They think that
just because the bought a distributorship and some product, their mailbox will just
start spitting out checks, keys to a new Corvette, and cruise tickets to Tahiti. If
that's the case, I ne ed to take a break and head down to the hardware store because
my mailbox must be broken...
Seriously, though... Think about it. Most people today attend college for four-five
years to graduate and get an entry level job with a starting salary of $25,000-
$35,000/year. After taxes that comes out to just over $2,000/mo on the high end.
They continue to work up the ladder, and a few MAY eventually hit a six-figure
income during some point in their life, say 10-20 years later... if ever.
Yet people start a network marketing business and work it for three weeks. Never
get train ed. Never take the time to learn the craft. Never do the activity that is
requir ed. Yet still expect to replace a baseline, minimum income in just months that
took them at least four-five years of school and tens-of-thousands of dollars in
classes to acquire.
It's delusional when you think about it!
Or you can start a home business today. Completely self-fund your business by
wiping out your expenses for the year just from your new tax d eductions. Spend the
next three-five years of your life growing, learning, and doing the business, and then
never have to worry about money ever again - guarante ed.
Why is that guarante ed? Because you now own a new skill - the skill of creating
wealth. You can do it over and over and over again, any time you want! Your mind
and your HABITS have become your own living, breathing ATM machine!
When you start a home business, you are not purchasing products and advertising.
You are purchasing the opportunity to learn how to be a successful entrepreneur and
teaching yourself how to create wealth on your terms... Not your boss'.
4: The Debbie Downers
The influence of lov ed ones and friends can be a powerful force, but realize the vast
majority of people you know are not cut out for self employment and financial
fre edom. They either don't desire it, or don't believe they are worthy of it.
You are different.
Simply by the fact that you are reading this manual puts you among the few in life
who dare to dream big dreams, AND make it happen.
Fantastic! But beware: Negative people will destroy you and your business. Those
who do not share your dream will try to replace it with their own.
If you have someone close to you who is always complaining, always seeing the bad
side of any situation, always sighing heavily at your "nutty ideas"... get him out of
your life. Imm ediately. Break off the friendship, fire him, get him shipp ed off to an
assignment at the North Pole. Ideas and fl edgling business ventures are fragile. They
ne ed nurturing, not criticism.
It happens to everyone. Be prepar ed for it, and when it happens, don't lose faith.
They act out of what they feel are good intentions, but they are truly bas ed in
selfishness. Feel pity for their ignorance, and find camaraderie among others like you
who dream big, achieve more, and live well.
Remember this: "People are down on whatever they aren't up on." - Bob
Schmidt
This even goes for some members of your team! You will inevitably have people join
your team who do nothing but look for a reason to fail. Whether it's your websites,
the price of the product, etc., they will latch on to whatever negative they can find,
complain constantly, and in the process, bring down you and everyone they come
into contact with.
If you discover someone like this, protect your team from their influence, or their
negative energy will spread like a virus. If you have to, cut them out of all
communications until they take a hike. Don't waste your time and energy trying to
"fix" them or their problems. They are the problem, and there is nothing you can do
about it. Keep moving forward...
Dumb and Dumber...
Sooner than later, you will hear this: "Ya, Mike, this business looks good, but I talk ed
to my friend Joe last night, and he said he's tri ed one of these networking
businesses, and that they don't work."
"Great Bob. Tell me, what does Joe do for a living and how much does he make
doing that?"
"Well, he's a teacher, so he's a smart guy. I guess he makes about $40,000."
Do you see the big flashing neon sign that says "Vacancy" above Bob's head?
What in the world do they know about making big money if they aren't making it
themselves! Never take advice from someone who isn't earning the kind of money
you want to make! I don't care if it's your best friend or your mom. They have no
idea what they are talking about... Period.
Please don't take this warning lightly. If you truly desire success and the attainment
of your dreams, you must purge the vampires from your life. Now.
5: A Case of the "But-I-Gotta's"
Distractions are typically an issue for someone who doesn't have true desire or
intentions to be self employ ed. They always seem to find a reason to "take a break"
or "do the laundry," etc.
The best method to defeat distractions is sch edul ed activity. Keep more leads on
hand for your business than you have time to call, and sch edule a time each night to
call them! Don't just "plan" to make calls from 7:00 - 9:00 tonight. Put it on your
calendar and announce it to your family. "THIS TIME IS FOR MY BUSINESS. IT IS
THE PRIORITY." Within a week you family/spouse should know where you are and
what you are doing without asking. It should be a surprise for them to see you away
from your desk and off the phone.
Remember, the difference between knowing what to do and doing it is whether or
not you sch edule it.
6: The Patience Level of a 6-Year-Old at 5:00 a.m. on
Christmas Morning
Ads like: "Make $10,000 in 90 days" or "$250,000 first year potential" or "Ground
floor opportunity - join now!", did the real business owners in the world a
tremendous disservice, along with the gullible, but well-meaning folks who believ ed
the hype.
Some very ignorant and selfish network marketers creat ed their own b ed with this
one, and now everyone in the industry has to lie in it.
I have news for you: This industry is not about getting rich quick, and anyone who
tells you differently is a liar. It's about working part-time for two-five years and
replacing your income, then going full-time and just deciding how high you want to
climb...
Can you make money fast in this industry? Say six figures in six to twelve months?
Yes.
But those stories should not be promot ed as the norm.
Can you do it too? Sure. There is no secret behind their results. They just spent the
last three-five years learning the business and then work ed harder than everyone
else. Trust me. They are the hardest workers I have ever met. They earn ed every
last cent.
It's important to keep your expectations in check. In the beginning, you invest
enormous amounts of time to make very little. And then, a few years later, you can
make enormous amounts of money, for very little time. However, this process does
take time to manifest, during which, most people will quit. My suggestion: Build
your business around "90 Day Massive Plans Of Action" and always have a two to
five-year game plan in place. Remember, this is a marathon and not a sprint.
A realistic scenario is $1,000/mo in four-nine months, and $10,000/mo in two-four
years if you are REALLY working your business DAILY.
Come to the table with the understanding that you have chosen to become a small
business owner. Self-employ ed. An entrepreneur. There's a lot of learning and
responsibility that comes with this territory, but it's a fun business to build and the
rewards are immeasurable!
Just be responsible and be smart!
7: One word: Enron
You might think that the above statement would read: "Choosing the wrong
company or opportunity."
Here's why it doesn't. The ONLY factor that determines the growth rate of a company
and its long-term success is the management team. It's not the product. It's not the
compensation plan. It's not the customer service, or rate of international expansion.
It's the management team, because each of the previous factors above were born
and put in place by their decisions.
A product never fails. The management team who decid ed to launch it does...
Taking the time to learn about the people who are at the helm of your company is
essential.
8: It's Quittin' Time!
Though this is last on the list, it is probably the biggest culprit for a business owner's
failure.
I'm amaz ed when I see 35-, 45-, 55-, 65-year-old grown men and women start their
business, and then whine and cry like a school girl because the website went down,
or they talk ed to five people and they all said no, or someone cancell ed their
autoship order, or their sponsors didn't return their phone calls. How sad is that?
Welcome to business. They ne ed to grow up and be adults...
Ask me if I regret spending my first five years in this industry failing again and
again... Was it worth it? I'd say spending 5 years of learning the lessons I ne ed ed to
learn to live the rest of my life with complete financial and time fre edom was,
inde ed, worth it.
Would you? That is the real question here...
Would you stick it out when the going gets tough, or would you throw in the towel
and blame the company, the product, your sponsor, or the industry?
The only difference between the massive income earners in network
marketing and everybody else is that they didn't quit. They kept pushing
forward no matter what.
You MUST have an absolute commitment to keep going no matter what until you
succe ed. You will have failure. You will have setbacks. You will have distractions, and
you will have disappointments. I'm telling you ahead of time this will happen, but it's
been my observation that the more setbacks you have, the bigger your success will
be once it finally happens.
You must go through a testing period and prove yourself first before success is
allow ed to happen. This is true with anything in life, and it is true here as well. There
will most likely be times when you want to quit or hate doing the business.
Let me tell you right now that ALL top distributors go through this. The difference is
that top distributors go though this and keep going because their daily actions have
become habit.
They don't quit and they don't go halfway. They give it their all, EVEN when they
don't feel like it. They discipline themselves to keep going no matter what. They give
themselves no other options, no excuses, and no fallbacks.

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